10 years ago, if anyone was presented with the idea that social networking will one day become involved in so many aspects of our lives, they would probably tell you “I can’t wait to see what Myspace is like in 2013.” Oh, how things have changed. Now, Myspace is one of the least popular social media sites, and everyone uses Twitter, Instagram, Facebook, and countless others in its place. The rapid growth of these sites is almost scary, and make it impossible to avoid involving them in your life.
According to the book Share This, ”More than 70% of the internet population uses social networks in one form or another” (Howell, 2012, p.3). It is clear that social networking is here to stay, and it is constantly changing. Information that was once fresh, could now become stale in a matter of weeks or even days on a social network.
Because social networking is always changing, it is important to study how to use it when running your business’ page. In an article entitled, 10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy, a bunch of new social media statistics are listed that could come in handy. One thing that I thought was crazy, is that the 55-64 year old bracket is actually the fastest growing demographic on twitter. Thats right! Since 2012, the usage of Twitter for this group has gone up 79%, which is a staggering number to me. Also, 189 million Facebook users are ‘mobile only.’ This is important information for someone running a page, because it would make them put more thought into their mobile layout for these users. Another crazy fact is that YouTube reaches more U.S. adults aged 18-34 than any cable network!
In a separate article, 10 Social Media Facts, Figures and Statistics You Need to Know, similar ideas are shared. According to it, Facebook now has over 1.15 billion active users, which happens to be a 21% increase since the past year. Also, its mobile usage is growing exponentially. Now, 41% of all revenue made by Facebook is from mobile usage. Google+ is something to watch as well, as it is growing so rapidly.
It is clear that the social media bandwagon is continually growing and becoming more in-depth. Even 50 and 60 year-olds are increasingly taking advantage of social media, which surprised me a bit. It will be interesting to find out what new and exciting things social networking will offer, and to whom. Who even knows what new social media sites will erupt in the coming years?